| General machinery industry enters stable growth period
| “ Although the production and sales of China's general machinery industry has maintained a double-digit growth this year, the growth rate has dropped sharply compared with previous years, and has entered the medium growth zone（ 12%~15% ）。 ”2013 year one month twenty-five Zhang Yubao, Secretary General of China General Machinery Industry Association, told reporters.
He said that affected by the international situation and the transformation of domestic economic structure, the general machinery industry this year has experienced many challenges, such as insufficient external demand, weak domestic demand, increasing accounts receivable month by month, and lack of talents.
Industry growth slows down
two thousand and eleven The growth rate of China's general machinery industry has been maintained before 20% The annual total industrial output value of seven thousand More than 100 million yuan.
Last year, affected by the macro economy, 1~10 Total industrial output value of general machinery industry six thousand three hundred and seventy-four point two four 100 million yuan, compared with two thousand and eleven Year on year decline fifteen point seven six Percentage points; industrial sales output value completed six thousand one hundred and seventy-four point one three Billion yuan, a year-on-year increase 14.22% The growth rate is relatively high two thousand and eleven Year on year decline fourteen point seven five Percentage point; export delivery value seven hundred and nineteen point six eight 100 million yuan, compared with two thousand and eleven Year on year decline twenty-three point two four Percentage points.
Zhang Yubao analyzed that as the general machinery industry mainly used industrial pumps (products), the growth rate of the industry has dropped significantly compared with previous years due to the slowdown of national fixed asset investment.
Among them, the biggest drop in the total industrial output value was compressor, pump and vacuum equipment, respectively twenty-two point seven six Percentage points and sixteen point five one Percentage points. In order to stimulate market demand, the state is also taking some positive measures while strengthening energy conservation in key areas. For example, the State adopts the practice of subsidizing household appliances to promote users to buy energy-saving products and speed up the elimination of those mechanical and electrical products with high energy consumption and low efficiency.
At present, the recommended catalogue of energy-saving mechanical and electrical products issued by the Ministry of industry and information technology includes pumps, compressors and fans in the general machinery industry. Every year, the state subsidizes the project up to one hundred and fifty 100 million yuan.
Judging from the completion of the total industrial output value and industrial sales output value of general machinery in each month last year, although the growth rate of the year-on-year dropped significantly, the total industrial output value and industrial sales output value of general machinery decreased significantly six After the month, the production and sales situation began to stabilize gradually. Zhang Yubao believes that this is due to the wide market application fields of general machinery. The products can be applied not only in the field of urban construction, but also in the fields of electric power, metallurgy, coal chemical industry and petrochemical industry. In this regard, the industry also has “ The East is not bright, the west is bright ” In the end.
The growth rate of import and export decreased
“ For a long time, the general machinery industry has been importing high-end equipment and exporting a wide range of medium and low-end products. ” About every year, Zhang Yubao told the general machinery industry one hundred Billion dollars.
According to customs statistics, last year 1~10 Total monthly total import and export of general machinery industry two hundred and seventy point seven six Billion US dollars, down year on year 0.03% Percentage points, with a relatively higher growth rate two thousand and eleven Year on year decrease twenty-three point eight three Percentage points. Including: export one hundred and fifty-five point one seven Billion US dollars, a year-on-year increase 11.3% Compared with the same period of last year two thousand and eleven Year on year decrease ten point nine Percentage points; imports one hundred and fifteen point five nine Billion US dollars, down year on year 12.03% Compared with the same period of last year two thousand and eleven Year on year decline thirty point two nine Percentage points.
Zhang Yubao believes that the main reason for the sharp decline in import growth is the remarkable achievements made in the localization of major equipment in the general machinery industry. But at the same time, it also reflects that the growth rate of national investment is gradually slowing down.
In addition, he told reporters that few enterprises in the general machinery industry have taken the initiative to go abroad, and most enterprises only aim at the domestic market. The reason is that they do not have their own sales channels and independent brands in the international market.
If an enterprise wants to establish its own sales channel in the foreign market, it needs a lot of capital investment in the early stage. It is difficult for most enterprises when the economy continues to decline, the company's profits continue to decline, and even the production and sales show negative growth. At the same time, enterprises should consider many factors such as local culture, geography, laws, regulations, trade, policies and so on.
Enterprise differentiation is obvious
General machinery industry last year 1~9 Monthly realized profit three hundred and sixty-five point one seven Billion yuan, a year-on-year increase 10.44% Compared with the same period of last year two thousand and eleven Year on year decrease nineteen point zero two Percentage points. Among them, the pump and vacuum equipment industry realized profits eighty-five point four seven 100 million yuan, with a relatively higher growth rate two thousand and eleven It fell back in the same period of the year thirty point four six Percentage points.
“2012 Proportion of loss making enterprises in general machinery industry in the first three quarters 11.6% , than two thousand and eleven Year on year increase seven point one Percentage points, the accumulated loss amount is up to seventeen point eight five 100 million yuan, loss ratio two thousand and eleven Year on year increase 50.89% 。 ” Zhang Yubao pointed out that in the Association statistics one hundred and four In enterprises, forty-six The negative growth rate of profits of enterprises exceeded 20% ， seventeen Companies are losing money.
Besides, here it is one hundred and four Among the enterprises, the main business income is only five hundred and thirty-four point six six Billion yuan, a year-on-year increase 3.67% , than two thousand and eleven Year on year decrease twelve point eight nine Percentage points. Total realized profit forty-one point one three Billion yuan, a year-on-year increase 4.9% , than two thousand and eleven Year on year decrease sixteen point six nine Percentage points. Cumulative order quantity seven hundred and fifty-one point nine eight Billion yuan, down year on year 3.68% 。
He told reporters that in the statistics one hundred and four Of the enterprises, only twenty-one The growth rate of total industrial output value of enterprises maintained 10% ， thirty Profit growth of more than 20% In the report of cumulative order quantity eighty-four In enterprises, fourteen The cumulative order volume of enterprises increased by more than 10% ， forty-eight The cumulative order volume of enterprises increased negatively year on year, twenty-one The cumulative order quantity of enterprises decreased year on year 20% above. The serious shortage of orders is due to the decline in demand for general machinery products in the cement, steel and electric power industries, while the markets for metro, tunnel and natural gas are better.
At the same time, we also find that the leading enterprises in the industry have a good development momentum. Shenyang Blower Group Co., Ltd., last year 1~10 Monthly total industrial output value one hundred and two point two nine Billion yuan, a year-on-year increase 9.5% ; realize sales revenue seventy-nine point eight five Billion yuan, a year-on-year increase 7.9% ; total realized profits two point two four Billion yuan, a year-on-year increase 20.2% 。
Shaanxi blower (Group) Co., Ltd 1~10 Monthly total industrial output value sixty-two point one Billion yuan, a year-on-year increase 24.2% ; realize sales revenue fifty-one point seven nine Billion yuan, a year-on-year increase 17% ; total realized profits nine point three Billion yuan, a year-on-year increase 11.9% 。
Hangzhou oxygen generator group Co., Ltd 1~10 Monthly total industrial output value sixty-five point six Billion yuan, a year-on-year increase 24.2% ; realize sales revenue sixty-nine point zero six Billion yuan, a year-on-year increase 25% Total realized profit five point nine nine Billion yuan, a year-on-year increase 1.3% 。
two thousand and thirteen The situation is still grim
“ the 11th Five-Year ” During this period, China's national economy has been rapid development, which has also promoted the progress of the equipment industry. China's economic growth can be said to have created a miracle, but from the current situation of the equipment industry, due to the expansion of the previous few years, the industry capacity has begun to appear surplus.
In addition, the world is still in the difficult and complex adjustment period after the economic crisis, and the domestic economy is in the adjustment period after the high growth rate, and the original competitive advantage and the power of increasing adjustment are gradually weakening.
In this regard, Zhang Yubao said, “ the 12th Five-Year Plan ” During the period of the domestic and international environment, as well as the industry situation has been different from the past, if the industry wants to achieve “ the 11th Five-Year ” That kind of growth rate is very difficult to predict two thousand and thirteen The general machinery industry will maintain a moderate growth rate in, among which, the total industrial output value will remain unchanged 10% Growth rate, total profit maintained 7% Growth rate, export maintain 6% 。
Summing up the problems existing in the development of the industry in recent years, Zhang Yubao told reporters: first, the production tasks of traditional products are insufficient, and some enterprises have reduced working hours or part of their work stoppages; second, economic growth has slowed down, the problem of overcapacity has become prominent, vicious competition in the industry has intensified, and the ex factory price index of pumps, 趣赢电竞APPs and compressors has declined month by month; third, enterprises have difficulties in financing and receivables The accumulated amount of accounts increased month by month, with a year-on-year increase 19.83% The turnover rate of current assets is relatively high two thousand and eleven Year on year decrease zero point two Fourth, the shortage of technical personnel and the aging trend of leading technical personnel make it very few for private enterprises to be called experts in technology.
Changing the mode is the inevitable choice for future development
from two thousand and two Since the beginning of, the rapid development of nearly ten years has not only made the general machinery industry reap fruitful results, but also brought the disadvantages of excessive capacity expansion, repeated construction and vicious market competition.
As the growth of domestic economy slows down. Therefore, adjusting the industrial structure, optimizing the product structure and changing the development mode have become the inevitable choice for the future development of enterprises.
In the face of the severe economic situation, we can foresee that in the near future, those enterprises that only know how to compete in price, have no quality advantage, no technical advantage, no brand advantage, and no management characteristics will be eliminated from the market.
Only by further improving the core competitiveness, not only pursuing the scale effect, but also through the strategic measures of technological innovation, brand promotion, talent strengthening, lean management, merger and reorganization, can those enterprises become international competitive enterprises as soon as possible.